A SEARCH ~ FIRST PR CONSULTANCY. WE MAKE BRANDS AND AGENCIES FAMOUS WITH CREATIVE DIGITAL PR CAMPAIGNS.

IDEAS LIKE THIS

Book cover mockup of The Very Hungry Data Eater.

Reimagined Children's Books

For Surfshark, a security VPN provider, I concepted children's books that took classic and beloved novels, and turned them into stories that warned young children about the dangers of online safety.

*Work carried out while working for NeoMam Studios.

Largest Residential Homes

For Angi, I came up with an idea to look at the largest residential homes in each U.S state. We beautifully illustrated each home into minimalist posters gaining links in a plethora of home and interiors press.

*Work carried out while working for NeoMam Studios.

Frank Lloyd Wright's Unbuilt Houses

Frank Lloyd Wright's Houses

For Angi, a website that connects homeowners with contractors, I decided to explore some of Frank Lloyd Wright's unbuilt homes, creating beautiful 3D renders of each one along with a detailed floor plan.

*Work carried out while working for NeoMam Studios.

Header image of The Freelancer Pay Gap campaign.

Freelancer Pay Gap

For ZenBusiness, a company that helps small businesses off the ground, I came up with the idea to look into if the gender pay gap exists for freelancers who set their own rate. Spoiler: It does!

*Work carried out while working for NeoMam Studios.

ON PUBLICATIONS LIKE THIS

FOR CLIENTS LIKE THIS

I OFFER TWO SERVICES

I like to keep things simple, so at Heroine I only offer two specialised services.

01

Concepting for

Agencies

Great ideas are hard to come by, but finding great ideas people is even harder to find. At Heroine, creative ideation is my speciality. I’ve had years of experience only coming up with ideas for every corner of the internet and crafting my own unique process towards it.

I help agencies formulate creative ideas that put them ahead of their competitors. This can look like:

  • Concept decks – 3 ideas in a pitch-ready deck including the concept, methodology, example assets and outreach strategy 
  • Facilitating brainstorms
  • Consultancy
  • Workshops and training

02

Digital PR for

Brands

Earning backlinks for SEO whilst nurturing your brand is what digital PR is all about. I create holistic digital PR campaigns that will see your website increase in rankings while pitting you against the big players.

As an ideation specialist, I create digital PR campaigns and stories that resonate with your audience while appealing to the journalists that will get you in the news. I design stories by coming up with unique concepts that I pair with watertight data, beautiful visuals and a killer outreach strategy to get ahead.

I combine strategic thinking with creativity to ensure that I’m creating campaigns that not only increase your backlink profile in an ethical way, but also builds trust in your consumers.

DON'T JUST TAKE OUR WORD

"We worked with Iona on a new business pitch and she was fantastic from start to finish. Not only did she work brilliantly with our team, she provided us with a full SEO strategy and also a set of ideas that were creative and on message."
Headshot of Nicole Green
Nicole Green
Co Founder, Catch Communications
"Across the creative process, Iona combines creativity with attention to detail. With strong hands-on experience within the industry, Iona has a strong passion for digital PR and is always hot on industry trends and campaign creativity."
Headshot of Hannah McIntosh
Hannah McIntosh
Digital PR Director, Croud

Ready to take your campaigns to the next level?