Photo AI is an app that helps people create near-perfect headshots within just a few seconds. The founder runs a number of AI apps, but only promoted their creations on Twitter, and wanted to try and promote his products to the press for the first time.

We came up with a strategy to promote the different benefits of his Photo AI app to journalists from a range of niches. During the launch, the technology was relatively new to the public, so we needed a way to introduce them to the tool in a way that felt familiar, while also differentiating from the huge competition in the market.

We packaged his product as the ‘World’s First AI Photographer’ and created an outreach strategy to reach journalists from all niches. We also offered the product to journalists for a limited time so they could create quality content on how to use the app.

The campaign gained over 37 high-quality links in Fast Company, PetaPixel, The Sun, The Mirror, HELLO! and even hard-to-reach technology websites like TechCrunch. The campaign helped the product reach $57k MRR, the founder’s most successful product to date.