If you’ve ever flown with an airline you know how frustrating it is to see an advertised airfare that eventually becomes double, if not triple the price due to expensive add-ons. Both the UK prime minister and U.S. president voiced concerns about drip pricing at the start of 2023.

For NetVoucherCodes, a champion for consumer spending, we wanted to find out to what extent airlines around the world were charging hidden fees to help consumers make better choices when booking flights.

To do this, we looked at over 80 airlines all over the world and manually went through the booking process for each one, noting down the cost of a 20kg check-in bag, carry-on bag, seat selection, fast track, insurance and onboard wifi for a similar length route. Using this information, we calculated how much more in hidden fees each airline was charging.

The campaign achieved 100+ links in high-DA publications including USA TODAY, TimeOut, Daily Mail, Sky News and The Guardian (twice!) with a full-page write-up in The Observer.

Shortly after the campaign, the UK government began a consultation into airlines and how they present their pricing to consumers.