The value of currencies ebb and flow due to numerous economic factors from inflation and economic health to political stability and monetary policy. But how do fluctuating currency values affect how much bang for their buck travellers get when going abroad? 

For NetVoucherCodes, a trusted deals website, we wanted to find out where travellers would be able to get more for their money in other countries by comparing the strength of the UK pound and U.S. dollar against all other mainstream currencies in every other country.

From this data, we were able to create a tool that live-updated depending on the strength of each currency at the time. Users could explore the map, table or graphs to see where their currency was particularly strong, or where it was weak, to identify where they could travel to cheaply.

The campaign scored links in AARP, USA Today, Metro, Matador, Time Out, Daily Mail, Frommer’s, and many more high DA publications.