Did you know that most schools don’t teach cybersecurity, even though 95% of children have access to the internet? This has meant that the burden of teaching children about internet safety has fallen to parents at home.

For Surfshark, a popular VPN service provider, we wanted to create a resource that would engage children in the topic of cybercrime while also making it easy enough for parents to implement.

With this in mind, we reimagined classic children’s books with a new moral to teach children how to be safe online. We wanted to help parents build trust with their children, open up important discussions and educate them about cybersecurity.

We created the concepts for our books, rewrote them from scratch and sourced illustrators to beautifully design each one. We then created a range of assets including mockups, flat lays and even a downloadable pdf so people could actually read the book in its entirety – for free!

The campaign was covered in PC Magazine, Newsweek, and many more high DA publications.

* Work carried out for NeoMam Studios.