Love her or hate her, Taylor Swift is a force to be reckoned with. The international pop star has already completed the U.S. leg of her hotly anticipated Eras Tour with reports that the concerts made a markable economic boost to the cities she visited. 

For NetVoucherCodes, a brand dedicated to educating consumers on their sending, we wanted to find out the exact economic impact The Eras Tour would have on the UK economy. And so The Eras Tour Spending Report was born.

The meat of the report covered how much The Eras Tour would boost the UK economy by surveying 500 Swifties going to at least one of the concerts and finding out how much they were planning on spending. We then worked with a UK economist to find out how much of this spending would actually go towards the UK economy.

We bolstered the report with further data, partnering with the analytics experts at AirDNA to find out the impact the tour would have on the short-term rental market, running further surveys to delve deeper into the spending habits of Swifties and using search data to see what trends would be popular throughout the tour.

The campaign was covered in The Independent, Insider, The Star, MSN, Yahoo, and many other publications.