Frank Lloyd Wright's Unbuilt Houses
Client: Angi • Industry: Interiors • Market / Region: U.S. • Year: 2022
Breathing life into some of Frank Lloyd Wright's unbuilt homes for Angi.
PR Strategy
Concept
Curation
For Angi, a website that connects homeowners with contractors to improve their homes, I wanted to explore some of the most famous homes in the world that were never built. Frank Lloyd Wright is the most prolific architect in America and over the course of his career, he designed over 1,000 structures. Unfortunately, many of them never made it off the page. With this in mind, I wanted to see how some of these popular homes would look if they were actually built.
For the campaign, I researched some of the more popular houses that were never built by the architect and then proceeded to gather as much information about each one as possible, unearthing floorplans, blueprints, sketches and more.
I then narrowed the selection down to three iconic structures which we then created hyperrealistic 3D renders of the outside and renders of the floorplan for each one.
The project went viral in home and interiors press, being picked up in publications like Wallpaper, Architectural Digest, House Beautiful, My Modern Met, Apartment Therapy and over 100+ publications across the world.
* Work carried out for NeoMam Studios.