We all know the gender pay gap is unfortunately still alive and well. But when people are able to set their own rates in the freelancing world, are women still losing out?

For ZenBusiness, who help small businesses get on their feet, I wanted to explore if the gender pay gap exists for freelancers. To do this, we analysed over 6,000 freelancer profiles from the U.S. We took this data and calculated the average rate for women and men, as well as split this down by category.

Our study found some shocking results. Freelancers who are men charge 48& more than women for the equivalent role overall. The average hourly rate for men is $68.58, while women charge on average $46.30 per hour.

We then created separate assets for the overall difference in freelancer rates and broken down by industry. We then also created a handy infographic that helped freelancers know how to set their rates in a fair and ethical way.

The campaign achieved a full page write up on Bloomberg as well as links on Fast Company and over 70+ other publications. 

* Work carried out for NeoMam Studios.