America does everything bigger. Bigger cars, bigger cities and bigger houses. They have some of the biggest homes in the world, built by people wealthier than we could ever imagine.

For Angi, an American website that connects homeowners with contractors to improve their homes, I wanted to highlight these huge homes. I decided to focus on the largest residential home in every U.S. state. To do this, I used desk research to find the largest homes from each location based on their square footage. Then, using this information, I sourced images and additional information of each home to develop the idea further.

We chose to create beautifully illustrated minimalist posters to show off each of the huge residences from each state. These went on to be used extensively by regional press. We also created a poster showing every home from each state which we ranked from largest to smallest from above so readers could get a real feeling of scale.

The campaign picked up over 100 links across home, interiors and regional websites including Digg, Daily Hive and the American regional radio network.

* Work carried out for NeoMam Studios.