Go2Africa initially partnered with Heroine to strengthen its backlink profile across UK and US publications. As the partnership progressed, the brief evolved, with a growing ambition to secure coverage and build links across a wider range of international markets.

To support this expansion, we developed the Noise-Free Nations Index, a large-scale data study ranking the quietest and loudest countries in the world. Designed to tap into the growing interest in wellness travel, the campaign aimed to help travellers discover destinations offering greater tranquillity and the opportunity to escape the noise of everyday life.

The study analysed seven key data points: population density, tourist density, rural land density, protected natural areas, motor vehicle density, motor density and railway line density. By combining these metrics, we assessed the potential for ambient noise across different countries to identify the destinations offering the most peaceful environments.

To bring the findings to life, we created a series of data visualisations, including a world heat map illustrating how countries ranked in terms of noise levels, alongside a stacked bar chart breaking down performance across each of the seven metrics. This also highlighted the top 25 countries overall, allowing readers to explore both the overall rankings and the individual factors contributing to each country’s score.

The campaign secured 127 pieces of coverage and 52 links in global publications including Conde Nast Traveller, Travel + Leisure, National Geographic, CNBC, CNN, Cosmopolitan and The Mirror.