One of the biggest reasons that people book a safari is to celebrate their honeymoon – a time in someone’s life where money knows no limits and newlyweds crave one of the most unforgettable experiences on Earth. As a key reason for travel, Go2Africa wanted to run a campaign which increased their keyword rankings around the term.

To promote safari honeymoons we launched The Designer Honeymoon, the most curated honeymoon experience in the world.

Those lucky enough to book saw every aspect of their trip designed with them in mind. A private detective was hired to follow the lucky couple around for a few weeks before their adventure took place. The aim? For the investigator to gather as much intel as possible to make the safari experience extra special.

That book you’re currently reading at home? Sat waiting for you on your bedside table as you enter your luxury lodge. The first dinner you and your partner shared? Our chefs curate an elevated version for you to reminisce over. The song you had the band playing over and over at your wedding? Playing as you sit down for your first dinner.

The campaign gained links in the likes of Matador, The Mirror and Trend Hunter.