The Industry's Top Content Marketing Newsletter

The Grapevine is a monthly creative content newsletter that details almost every digital PR campaign and creative campaign to come out month to month. It provides inspiration in a time when it’s so hard to look up from a task to consume interesting content. Not only does it help you spark new ideas, it also helps you keep on the ball with what your competitors are up to and helps you to keep your finger on the pulse of what the industry as a whole is up to.

Find out what methodologies, topics, formats and ideas are popular in the world of PR, simply by signing up.

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Some cool things you can do with the newsletter:

•  Keep up to date with the industry

•  Find out what campaigns your competitors are pushing

•  Find inspiration for your exact niche

•  Explore new formats and methodologies

•  See what campaigns are gaining the most links

•  Check out our top picks of campaigns for the month

•  Insights into seasonal events and specific industries

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One email. Once a month. No bullshit.

Meet the creators

Iona Townsley

Founder of Heroine, Iona is a digital PR specialist with years of experience in the industry. She is the founder of The Grapevine and is in charge of its growth, marketing and sponsorships.

Annie Shortland

An experienced digital PR and content professional. Annie works as the editorial assistant at The Grapevine, hunting down exciting new campaigns and formatting the newsletter for production.

Our Supporters

We’re lucky enough to have been recommended by some of the biggest and best companies in SEO, marketing and PR since our inception. They use The Grapevine every day to find inspiration of content that works well, keep an eagle eye on everything their competitors are up to and use our yearly report to educated clients on the state of digital PR.

Check out just a few of the companies below who use The Grapevine for content inspiration.

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What people say about us

"Whenever I train a team, mentor a junior Digital PR or just meet someone in the industry, I’ll make sure they’re signed up because it’s not only a great source of inspiration for ideas, but it also inspires me to come up with killer campaigns for clients. I’ll never start an ideation session without it "
Jasmine Granton
Freelance Digital PR Consultant
"At Lemongrass we have a bi-weekly creative forum meeting where we discuss recent campaigns or trending topics that we’ve spotted for inspiration. I always read through the latest issue of The Grapevine and bring a few examples from it to the meetings, it’s so helpful having it all in one place!"
Maddi Howell
Account Manager, Lemongrass Marketing
"The Grapevine is genuinely of the best resources that should be essential reading, not just for people in Digital PR, but those working in any content production field. It's a fantastic for discovering new campaign formats and data sources that can be utilised as part of our brainstorming sessions."
Matt Seabridge
Digital PR Strategy Manager, iProspect
"The Grapevine has been a staple in my PR strategy, particularly when it comes to ideating. Not only does it provide a round-up of what everyone else is doing but also serves as a great source of inspiration for campaign ideas. There have been many times where I've hit a creative block and used the newsletter".
Shannon Cummings
Senior Digital PR Executive, Kaizen

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Sponsor The Grapevine

To keep The Grapevine running we rely on sponsorships to pay for our time, effort and tools. The email is extremely labour intensive so we’re really thankful when we’re able to offset costs. We’re looking for sponsorships from any company that would benefit from getting in front of a super engaged audience of SEOs, PRs and marketers. This could be a recruiter, SAAS tools, agencies or conference to name a few.

Use the link below to send us a message if you’re interested, and we’ll send you our sponsorship deck: