For Club Med, who owns all-inclusive resorts around the world, we wanted to create a campaign that would uplift and shine a light on some of the lesser visited locations around the world. Therefore, we decided to create princesses from the most underrepresented countries in the world

As the basis of the campaign, we analysed five year’s worth of articles from around the world and found out which country has the least media representation. From this data, we chose five countries from the least represented and created princesses inspired by each country.

This led us to create visuals of what princesses would look like from the Seychelles, Mongolia, Djibouti, Latvia and the Dominican Republic. We worked with people from each country to make sure we represented the culture well from traditional clothing, names and background.

The campaign gained coverage on the likes of PopSugar and The Bump, gaining valuable links during a particularly tumultuous time in travel.